Francesca, wherever you chat
Tell her in your own words how your hair feels. She gets it, suggests a Tec Italy routine and tells you where to buy it in your country.
One conversation, every channel
WhatsApp Business API: the routine arrives with shopping links and can be picked up with a code.
One brain behind every channel: the same knowledge base, the same tone and the same per-country shopping links. Only the window changes.
FrancescaTec Italy, hair-care advisor
Hi, I color my hair and it gets really frizzy
Hi! Happy to help. Is your hair straight, wavy or curly?
Wavy, and I flat-iron it a lot
For color plus heat I’d suggest: 1. Lumina Shampoo, 2. Lumina Conditioner, 3. Heat Protector before you flat-iron.See where to buy
Can I talk to someone?
Of course, I’ll connect you with an advisor. Your code is TI-4821, so you won’t have to repeat anything.
Expert, warm and with clear limits
Her knowledge base is the range, the how-to-use guides and the approved claims. Nothing else.
- Does: Recommends Tec Italy products only, using brand-approved claims.
- Does: Shares the shopping link for your country, straight to the product.
- Does: Speaks Spanish and English, and switches to match how you write.
- Does: Hands you to an advisor when you ask or when the question calls for it.
- Doesn’t: Doesn’t diagnose: for hair loss, irritation or pain she suggests seeing a dermatologist.
- Doesn’t: Never promises results the brand hasn’t approved.
- Doesn’t: Doesn’t keep your data without consent; follows each country’s law.
What the brand sees
A dashboard with conversations, top questions, recommended routines and clicks to each store, by country and by channel.
Last 30 days, all countriesSample data
- 12,480
- conversations
- 7,915
- routines recommended
- 3,204
- clicks to stores
- 3.1%
- handed to an advisor
| 46% | ||
| Web | 28% | |
| 15% | ||
| Messenger | 7% | |
| TikTok | 4% |
| Frizz | 2,140 | |
|---|---|---|
| Color care | 1,870 | |
| Where to buy | 1,530 | |
| How to use | 1,120 | |
| Curls | 860 |
| Mexico | 1,380 | |
|---|---|---|
| United States | 720 | |
| Colombia | 510 | |
| Chile | 340 | |
| Peru | 254 |